Following three months of development the new Imphenzia music site has been launched to start off the new year. This time it was a total re-make from the ground up of the music site and I had to learn how to develop using JQuery in order to get the visual effects, real-time updating of pages without page reloads (using “AJAX”), and at the same time keeping the development effort to realistic proportions.
I also had time to reflect on the historic designs and trends that my site has endured over the past 13 years. In recent time, for the launch of the 2008 site, it was all about content, content, content, account features, google ads, and more content. Following the trend at the time the font was small to fit in as much text and information as possible and the layout was split into three columns complicating it even further. The 2011 site is the complete opposite with much less information presented in a tidy manner with larger text and without columns. I also think that the time of content packed sites was a natural way to progress as it was expected to make use of fancy layouts and high screen resolutions, where as we’re now back to putting the visitor at the center of attention making sure that the message you want to get across is clearly visible and simple to understand.
For some time I have been contemplating over how I should release my music. In the very beginning it was only possible to purchase physical albums, then the addition of mp3 albums, then single mp3 tracks, then a “donation” to download all tracks for a period of six months. I found the various options, and how they were presented on my site, to be very confusing. What would my visitors think if I thought it was confusing? The idea of a donation, for example, would only make sense if all tracks were downloadable to begin with since a donation is giving without the expectation of receiving anything in return. Bottom line; it was very confusing.
I hope that the new site has taken a big step in the right direction to combat the issues outlined above. The album section has been totally redesigned with a clean look and a visitor can add digital albums and CD albums into a shopping cart. The donation feature has been replaced with a new feature for full access that still focuses on allowing the visitor to contribute with an amount of his or her choice and is return rewarded with longer term of access depending on the size of the contribution.